Built for emerging CPG brands

Your next problemis hiding in your distributor data.

SKUba monitors your distributor data and surfaces what needs your attention, so you can spend your time growing your brand.

One clear picture

Distributor data that finally makes sense

All your distributor data — combined, cleaned, and translated into the metrics that matter. No more drowning in spreadsheet exports that don't match.

Always on watch

Know what needs your attention

SKUba monitors every store, retailer, and DC and flags what's slipping — before a soft month becomes a lost chain.

Pinpoint the problem

Understand the "why"

Skip the investigation. Spend less time digging and more time acting.

Bring your own AI

Your AI is only as smart as your data.

The distributor files you've been feeding AI are messy — the same store spelled three ways, cases and units jumbled together, and none of the metrics that actually matter. SKUba cleans and enriches your data first, so your AI is working from clean, complete numbers — not a jumbled export.

The question Raw exports With SKUba
Which stores stopped reordering?
One account, multiple names
Unified retailer history
What's my real velocity?
Cases and units, mixed together
Velocity calculated
Where am I losing distribution?
One month at a time
Active PODs tracked
Which accounts are at risk?
Nothing to measure against
Risk scored
Your conclusions
Guesswork
Real analysis
Export your enriched data and ask ChatGPT, Claude, or your own tools anything.
Who it's for

Built for operators who'd rather grow the brand than wrangle spreadsheets.

SKUba is built for you if any of these sound familiar:

You're sold through national distributors like UNFI or KeHE.

You're growing from a regional brand into a national one — 100+ retail locations and counting.

You're already dropping distributor data into ChatGPT or Claude

Or you're a fractional operator advising a handful of brands like these.

That's exactly who SKUba is for.

How it works

From messy exports to answers in an afternoon

No new software to learn, no integration project. Just send us what you already have.

1

Send your reports

Forward the distributor spreadsheets you already get — however messy. UNFI, KeHE, SPINS, anything.

2

We build your view

SKUba combines, cleans, and enriches it into one clear picture of your brand — store by store, SKU by SKU.

3

You get answers

See what's growing, what's slipping, and what to do next — plus clean, AI-ready exports to take anywhere.

Get a free data dive

Pricing scoped to your brand — less than a fraction of an analyst's salary. We'll quote it on your data dive.

[One honest sentence about what SKUba caught or saved — e.g. "SKUba flagged that we'd quietly stopped reordering at a dozen Sprouts stores. We re-engaged the broker and won the placements back."]
12
stalled stores caught
3 wks
before the next review
1 afternoon
to first insight
— Founder, [Customer brand name]
SKUba Logo
Why SKUba exists

Built by someone who's read a thousand distributor reports

SKUba was built by a CPG sales operator who spent years turning messy distributor data into decisions for major beverage brands — and kept watching emerging brands fly blind because they couldn't afford an analyst.

Big brands have teams for this. Now you have SKUba.

Ready to see what's really happening on your shelves?

Send us a note and we'll run a free data dive on your latest distributor reports — you'll see your own numbers in SKUba, not a canned demo.

Get a free data dive

No commitment. Bring your messiest spreadsheet — we've seen worse.

Your data is yours — never shared, never sold. NDA on request.